BRAND STRATEGY + PRODUCT INNOVATION
We help brands tell their stories. We approach your business with fresh eyes, aiming to understand your needs and desires. Our goal is to create meaningful relationships between your brand and your customers.
The strategy is simple- we believe every brand has a story and purpose. We work with our clients to identify their narrative and then strategize how to deliver it to their target audience effectively. We look for ways to disrupt your market and increase revenue and client affinity. We don't just tell you what to do- we help you understand why it's essential to do it.
Every brand has beauty, and we want to help you find yours.
“BE SO GOOD THEY CAN’T IGNORE YOU”
WHAT CAN WE DO FOR YOU?
INSIGHTS
We help you understand your brand's role in today's cultural and consumer lives. We do this by driving relevancy and creating a deeper connection with consumers.
STRATEGY
We help you discover your brand's true personality so you can tell a story that resonates with your audience to increase customer affinity and revenue.
INNOVATION
Disruptive innovation is rooted in a brand's equity. Whether a new product, market strategy, or a new method, we aim to reinvigorate to promote new value and growth
HELLO, THERE!
I’M LISA MINERVINI
A brand builder and creative storyteller, I work with purpose-driven brands and initiatives to develop their positioning, identity, and customer-centric marketing and product innovation. As a former branding VP specializing in beauty & hair, I bring unique insights- leading from strategy to action.
With a hybrid background in product innovation, creative direction, and client experience, I have built a career at the intersection of beauty and brand strategy. I have a knack for establishing and refining a brand foundation while bringing clarity and creative structure to the brand positioning, messaging, and voice. I am obsessed with thinking outside the box and delivering innovative solutions to a brand, helping to make them stronger and more profitable.
menu of services
-
One-hour, one-on-one consultation to answer any questions you have about your brand strategy
-
Brand audits help a business to recognize its strengths and weaknesses, create opportunities for improvement, and find new ways to help the company stay relevant and move forward.
Define strengths, weaknesses, opportunities, and threats
Assess and review the impact and messaging of the customers, demographics, competition, and internal and external surveys
Full review of all brand messaging and positioning
Create an audience empathy map -
Analysis of the visual brand- the logo, colors, imagery, consistency, typography, and other elements to ensure all visuals are maximizing the brand identity, positioning, and performance
-
Assessing your category is the first step to differentiating your brand. We will uncover opportunities for your brand to stand out from the crowd
Competitive Analysis
Category Trends
Key Messaging
-
Analysis of the current mix of product performance and how it relates to the target audience
Identify new product innovation opportunities and generate ideas for development
-
90% of purchase decisions are based on visual appearance alone. We will assess current in-store and online placement to ensure high conversion rates